Case study / Healthcare event
Medverse
2026
Building the digital ecosystem around a healthcare growth summit.
- Client
- Medverse
- Role
- Digital Partner
- Engagement began
- May 2026
- Event
- 26–27 September 2026
- Location
- Salem, Tamil Nadu
Overview
One event. Several audiences. One connected system.
Medverse brings healthcare professionals, hospital decision-makers, manufacturers, distributors, exhibitors, sponsors and emerging healthcare businesses into one growth-focused event.
NEXORA joined the 2026 edition as Digital Partner to build and manage the connected digital activity around the event.
The challenge
An event does not have one conversion path.
Medverse needed to build public awareness while communicating with prospective visitors, exhibitors, sponsors and healthcare partners. Each audience required different information, calls to action and follow-up journeys.
NEXORA’s role
Connect attention to the appropriate next action.
- Digital and social strategy
- Instagram, Facebook and LinkedIn communication
- Paid Meta campaign management
- WhatsApp journeys and digital forms
- Website pages beyond the original homepage
- Ongoing website management
Medverse funds its advertising spend directly. NEXORA manages paid campaign activity within the agreed scope.
Early evidence
The exact three-month net follower increase remains provisional until a dated starting count or Instagram Insights report is verified.
Next project
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